Visual DNA

We created the concept and produced this series of web clips with motion graphics and animations for online shopping widget Visual DNA. Shot entirely in-house on our green screen with nothing but markers identifying specific points for our model to interact with required extensive planning and storyboarding. We then transformed the footage by tracking and compositing a mixture of both 3D animation and 2D illustrated elements.

Our motion graphics and animation explain the widget concept visually while the completely charming Stephen Fry worked his magic on the voiceover.