Multiyork Sofa

Furniture company Multiyork needed to show the construction of one of its sofas. So on a site visit to their Norfolk factory we took reference photographs building an extensive library of materials along with a good understanding of the manufacturing process. From this we generated storyboard sequences and animatics allowing us to choreograph the interaction of the cloth simulations with the harder solid elements we'd modelled. Used for online and DVD marketing distributed in store.